Robbie Cook Email Address

Executive Director of Advertising and Marketing

Founded by Sherwin Glass in 1949 as a hometown store in Soperton, Georgia, Farmers Home Furniture has since become one of the fastest growing furniture retailers, with over 187 locations throughout the Southeast. Today, Farmers Home Furniture is one of the top 100 furniture companies in the country and one of the largest privately owned companies based in Georgia. We are committed to providing our customers with the best possible service and selection - that's why we tailor each store to its town, matching product selection to the customers. Each location is committed to providing customers high-quality name brand merchandise along with superior service. By growing our business one customer relationship at a time. Farmers Home Furniture has earned generations of repeat buyers. We want to keep our customers, and employees, for life - so we are there every step of the way.

Marketing and Advertising has changed quite a bit over the years. We now have more data and analytics that are useful and accessible. Data analytics helps us understand consumer purchase preferences. This preference knowledge provides product knowledge that can be used to provide more relevant content to potential customers. Algorithms have become a successful element of our marketing processes. We have implemented algorithms to improve workflow efficiency and searching for data relationships to improve the return on investment of our Advertising and Marketing strategies.