Giorgio Belloli Email Address

Chief Commercial Officer

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Giorgio Belloli is a luxury fashion industry expert with over 25 years proven successful track record and an immaculate reputation across a wide variety of roles. Currently, Giorgio is responsible for the commercial strategy and development of Farfetch, overseeing merchandising, business development, account management, relationship with the brands, and the Black and White business unit. He is also a Non Executive Director and Board Member for Browns Fashion, which was recently acquired by Farfetch. Giorgio is an Executive Board Member for the group and Executive Board Member of New Guards Group. An experienced player in the luxury fashion industry, Giorgio has developed and executed business strategies for luxury brands such as Miu Miu, Helmut Lang and Prada Linea Rossa in roles from Worldwide Sales Manager to Worldwide Commercial and Marketing Director.  In 2008 he joined the Kering group and was appointed Chief Executive Officer of Hussein Chalayan when the designer was named Puma’s creative director. Most recently Giorgio was the Business Development Director for Alexander McQueen and was responsible for setting up the McQ business unit and developing and executing the brand’s strategy. Giorgio holds an M.B.A in Business and Marketing from UCLA and currently lives in London. Skills and Competencies In depth knowledge of digital and e-commerce business Ability to work cross-functionally in a global organisation Ability to spot trends which are relevant to the brand’s strategy and positioning Strong knowledge of fashion and lifestyle marketplace Fully operational in luxury and consumer industries Excellent communication skills both written and verbal including presentation skills Ability to work independently with a diverse group Entrepreneurial spirit and energy International/global mindset Good negotiation skills Result driven