Georg Bauer Email Address

Fair is an automotive FinTech company that's revolutionizing the way we finance and shop for cars by offering unprecedented freedom, flexibility and a fully digital experience. With Fair, you can shop all the cars that fit your budget, choose your monthly payment, and sign for your car all on your phone. No negotiation and no paperwork means you can get out of the dealership fast. And with no fixed terms, you can return your car any time you like.

The automotive industry, particularly automotive financial services, is my passion. My fundamental belief is that auto financial services are the key to providing value and a great experience for customers, OEMs and dealers alike. Over the course of the last 30 years I've had the opportunity to develop and shape strategic initiatives in the space and around the globe for industry leaders such as BMW, Mercedes-Benz and Tesla. During this time, I've realized the strategic importance of financial services to OEMs’ goals and its direct impact on their bottom lines. Today, I believe the automotive landscape is on the brink of significant disruption. Whether it's e-cars, autonomous driving technology or ride-sharing, the status quo is being challenged and will change greatly within the next few years. For auto finance this means embracing FinTech, which is why I strongly believe that my new venture, Fair, will change the way we buy and own our cars.