Global Marketing Director
The Executive Centre provides serviced offices, virtual office representation services, meeting and conference facilities for enterprises.
I graduated with a Masters Degree in Public and Organizational Relations (with a focus on digital communications strategy), and I currently lead global marketing for The Executive Center, a premium serviced office offering with a presence in over 25 cities across APAC. I am an expert in 360 degree brand strategy; specifically, I am passionate about how digital media can be used to effectively achieve defined business objectives, increase a brand's transparency and build trust within the marketplace, and create meaningful relationships between brands and their target consumers. As an expert in international brand relations, I have an acute ability to navigate diverse cultural landscapes, adapt global brand strategies to effectively reach local markets, and bridge the gap between international clients and agencies.I have experience across a range of client industries including healthcare, global consumer packaged goods, food/beverage/spirit brands, entertainment, and lifestyle.Specialties: Brand strategy, digital communications strategy and planning, social media, marketing, production, public relations, account management, publicity, event planning
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