Vice President
It starts with our energized people, who are not just strategically and creatively talented, but are also driven what s possible problem solvers and we, not me collaborators. Their energy radiates to our clients and agency partners to enable powerful productive collaboration in service to work that energizes brands building new brands and reinvigorating stale ones through brand-defining creative work.
Derek has over eighteen years of experience creating engaging technology experiences. With a diverse background in development, user experience, and design, Derek leads technology at Energy BBDO as well as contributing to the agency’s creative and strategic leadership. He has a wide range of experience leading internal and offshore development teams, partnering with technology vendors, and collaborating with clients. He is a proven creative and technological leader that revels in big picture thinking and consistently delivers results.Derek directed technology on Lay’s Do Us A Flavor integrated campaign. The multifaceted program received over 15 million submissions during the 3 month campaign, featured a distributed network of retailer tie-in websites, several social extensions, and an integrated media campaign.
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