Mava Heffler Email Address

Global Chief Marketing Officer and Multi-industry and EMCOR Group

EMCOR Group is a construction company engaged in mechanical and electrical construction,energy infrastructure, and facilities maintenance & management.

Global and leadership experience--with award-winning record---working for 6 Fortune 500 companies: Mastercard, Procter & Gamble, Johnson & Johnson, CNBC/GE, Thomson, EMCOR • Create Revenue, Sales, Garner ROI. Millions of dollars/year in sales and savings. Track record of business growth. Wide range of industries and business. B2B, B2C, B2B2C. • Marketing Forensics and Triage Specialist. Transformational performance through data-driven insights and first-hand experience that sees beyond the numbers. Fix issues, reduce budgets, escalate ROI. • Brand Builder. Increase brand awareness--from 3% to 95% within 8 years most recently. Brand creation. • Change Agent. Record of defining strategy, implementing change, achieving organizational results. Consolidating business units, leadership of people and projects, creating company-wide teams, strategies. • Generate Sales. Using digital marketing, social media, and other means. Recently: Worked with dozens of companies annually, creating hundreds of leads, resulting in significant revenue. • Highly skilled working in large matrixed, decentralized organizations. Recent example: Worked at the Corporate level, with all divisions, with all Departments, and with all 75+ subsidiaries, managing all issues. • Crisis Management Pro. Accustomed to managing multiple crises per month, navigating Corporate, legal, client, public relations issues around crisis communications, managing Company reputation. • Leadership Skills Are Broad, Deep. Leadership of 50-100 person teams; +$100MM budgets. • IT Interface Skilled. Hand-in-glove with IT, experienced at translating IT output into saleable (resulting in new revenue, clients), benefit oriented “products” for go-to-market via many means (Sales, DM, etc.). • Negotiations-Trained, Experienced. Negotiated millions of dollars of contracts, high-stakes situations. • Vast Integrated Strategic Marketing Communications Experience. Hands on, management expertise across all areas of marketing/communications/PR. • Licensing Experienced. Highly conversant with successful property and spokesperson licensing and engagement/leveraging including: FIFA World Cup, NHL, PGA Tour, NASCAR, Formula 1, Pele, NCMEC. • Award Winning. Examples: Named a “Brand Builder”, a “Top Women in Business To Watch”, amongst the “Top Marketers”; programs created have received numerous industry awards. • Experienced Guest Lecturer, Public Speaker. Includes Harvard Business School, industry events. • Book Author. "Credit Intelligence: Boosting Your Credit Smarts" (hard copy, audio book). On Amazon.