Philip Tuttle Email Address

Vice President, ECommerce

Shop for Outerwear, Clothing, Shoes, Gear for Men & Women at Eddie Bauer. 100% satisfaction guaranteed. Since 1920.

Digital Executive with proven success in customer acquisition, retention, and reactivation through cutting-edge marketing strategies and analytical insights. Leader with demonstrated ability to strategically grow the bottom line with keen focus on incrementality. Comprehensive experience across marketing verticals: SEM, SEO, affiliate marketing, programmatic display/video, social, 3P marketplaces, mobile SMS/MMS, direct mail and more. Rapidly evolving experience with loyalty, CRM analytics, PLCC/gift card, and more. Most recently, leading the eCommerce objectives and continued digital transformation of the Eddie Bauer business. Expertise includes: > Driving aggressive entrepreneurial strategy across direct-response & brand-centric marketing goals. > Leading teams through teaching, inspiring, and fostering a 'fail fast, succeed fast' environment. > CRM/database marketing and customer journey optimization across digital channels. > Evolving loyalty engine values and structure to exceed the ever-changing needs and desires of customers at the core of retention. > Measuring results through comprehensive web analytics, cross-channel attribution, media mix modeling, statistical A/B & multi-variate testing & more. > Scaling top and bottom line of 3p marketplace business units by 60 - 150%+. > Strategic business planning and $XXM omni-channel budget management.