Biz Developer Exec @MasterCard, Co-Founder @ Bodega Records, Writer and Blogger, Creative Strategist and Tech Evangelist
The Earnest Research Company, a stealthy New York startup with a Big Data platform that helps customers understand trends around the consumer economy, raised $3.5 million, VentureWire has learned.
Award winning business development executive and marketing leader with extensive success in driving digital innovation, revenue growth and commercialization. With over 10 years of partner marketing, business development and start-up experience. Vanessa Santos is now leader of Business Development for MasterCard Labs focusing on the Retail, IoT, Sports, Hospitality, Media and Consumer Electronics categories. Previously, Vanessa served as head of brand partnerships for Observer Media, leader in the luxury publishing space. Additionally, Vanessa is Blogger-In-Chief and Founder of La Vida Glamour, a bi-lingual lifestyle and fashion media site. During her time at Gilt Groupe, Vanessa developed and executed award winning first-to-market campaigns across North America, garnering over 1 billion press impressions combined. Category Expertise: Apps, Automotive, Beauty, Broadcast, CPG, Entertainment, Fashion, Fin-Tech, Liquor (wine & spirits), Retail, Media and Tech. Specialties include: Customer acquisition, digital and social marketing strategy, content development, advertising, partnership development, generating new revenue streams, sponsorship, strategic analysis, writing, consulting, new media technology, experiential events and pipeline development.
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