Andy Whitfield Email Address
@duke.edu
Web Developer
Delivers academic-driven research and education programs in the nexus of sustainability and business.
Data driven director of digital strategy with strong interests in search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), and analytics. Extensive experience in higher education space. Works towards optimizing the customer experience throughout all stages of the life cycle. An optimistic thinker who looks for ways to collaborate across departments and teams. Key strengths: * Website Analytics (especially Google Analytics) * Search Engine Marketing (Google AdWords, Bing, LinkedIn) and Search Engine Optimization * Landing Pages, Conversion Rate Optimization * Customer Relationship Management (CRM), Content Management Systems (CMS), Mass Marketing Systems (MMS) * Web Development (HTML/CSS/Javascript/Java), Information Architecture
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