Katja Douedari Email Address
@diesel.com
Managing Partner and CMO
Diesel is a retail store that founded in 1978.
Marketing, communications and business development strategist with extensive experience in the world of fashion and lifestyle. World traveler, connector and entrepreneur.I don't believe that one glove fits all - consumers have more choices than ever, are more educated and a vast array of information is at their fingertips. At the same time companies are cutting budgets and want real time, instant engagement with their customers. Today, one of the most important aspects for a successful brand is compelling and honest story telling, original content and strong product with a value proposition. Brands have to evolve and act as publishers to garner interest and loyalty in order to create demand and business growth.
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