Peter Keeling Email Address

Chairman and Chief Executive Officer

Diaceutics is a global group of experts from the laboratory, diagnostic and pharmaceutical industries. Our goal is to help pharmaceutical companies integrate diagnostic testing into their treatment pathways. We are empowered through a real-time flow of testing data from our worldwide laboratory network which we use to help our pharma clients understand and leverage the diagnostic landscape.

When you have the opportunity to understand the Pharma and then the Diagnostic business models as I have , you realise these truly need to be managed together.Never has this been more true than within the Precision Medicine paradigm where access to optimal treatment is co dependent upon access to optimal testing. Pharmaceutical R&D has been hugely successful at delivering radically better patient outcomes by targeting patients genetics. However the testing ecosystem upon which these drugs depends has languished- as complex to navigate and non-democratic -.Today less than 50% of target patients will attain the benefits of the precision medicine revolution. Diaceutics is a system level play. Built on an idea hatched at MIT's Sloan School in the mid 1990s -that the integration of therapy and diagnostic commercialisation will bring transformative patient outcomes and vastly superior industrial ROI . Today the proof is clear that ONLY a therapy launch properly aligned with the right testing pathway delivers on the true health and economic promise of precision medicine . Diaceutics has taught us that patient leakage from treatment can quickly be reduced by 50%, test positive patients can be identified for treatment within 24 hours and labs and physicians can be mobilised to improve test and treatment behaviour within 48 hours of test positive patients. The result is a truly alternative - integrated commercialization model. I am the first to acknowledge that it has taken a small township to build and scale DXRX -the only diagnostic commercialization platform . Every part of my rich experiences merely put me in the right place at the right time.