Vice President,Brand Marketing
Del Frisco's Restaurant Group, Inc is a restaurant which located in Irving, TX.
Lisa is known for making things happen. She is a passionate leader who is able to motivate her cross functional teams and agency partners. She is an energetic and intuitive business leader that loves to solve strategic problems by using the knowledge gained in operations, marketing and sales. She has worked with leading luxury brands like Del Frisco's Grille and Steak Houses, Rosewood Hotels & Resorts including international location launches in Europe and Asia, Pinehurst Resort and the marketing for the US Open. She is asked to take on more responsibilities in each of her positions in these companies. Her omni-channel marketing efforts in digital, social media, retention and activation marketing have proven successful in the companies and teams in which she works. Her experience has been in private and public companies and building teams large and small. She has extensive experience with building sales in digital marketing (PPC, display, ecommerce and social) and loyalty programs and promotions. She has developed brand research and product innovation testing to drive brand profitability in hotels, restaurants and retail. She achieved over 100 million impressions with one public relations campaign in 90 days and landed the center column of the Wall Street Journal with a hospitality program. She has launched social media for companies at a corporate and field level. Her brand experience includes managing multiple brands simultaneously and launching more than 30 locations domestically and internationally. She uses her network of partnerships with like minded companies to leverage her brands in new and innovative ways.
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