Borja Castresana Email Address

Senior Business Blue Chip Company Executive Brand, Consumer, Digital, Retail, Luxury and Fashion Specialist

Establishments primarily engaged in the retail sale of clothing, furnishings, and accessories for men, women, and children, without specializing in sales for an individual sex or age group.

1/ STRONG BUSINESS MULTICATEGORY EXPERTISE- More than 14 years in blue chip FMCG marketing driven companies (Henkel + Danone) with proven track record.- Additional more than 5 years of Retail & Fashion expertise with global marketing responsibility at leading companies (Pronovias - Desigual).- Strategic vision with pragmatic action result-oriented focus (revenue, profitability, share and sales growth).2/ LOCAL & INTERNATIONAL EXPERIENCE - Multiple senior local position responsibilities as well as international global roles.- Motivated toward multicultural & international environments 3/ SOLID LEADERSHIP MANAGEMENT SKILLS Flexible and dynamic leader with inclusive team-work style to boost performance through trust - vision - plan - result focus orientation. GOALS- Marketing & Sales- General ManagementAreas of expertise: P&L Management; Brand Strategy; Advertising; PR & Communication; Trade Marketing; Portfolio management; Innovation; CRM; Retail & Wholesale Marketing; Insights & Research; Coaching + Leadership + Building high performing teams.