Senior Vice President, Digital Media and Analytics
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Digital innovator with track record of success harnessing cutting-edge Web technology to meet business objectives, improving market position through skillful campaign planning and execution, Website development, E-commerce, and search engine marketing and optimization (SEM / SEO). Recognized for highly effective strategies and tactics that cut costs and boost sales in both B2B and B2C sectors. 20+ years of experience developing teams and talent, envisioning profitable uses of new technologies, and driving online strategies that build business, generate revenue, and exceed ROI goals for major enterprise clients.Superior negotiation and cross-functional team leadership abilities; talent for developing productive relationships with clients, vendors, business partners, and associates of any background, aligning initiatives with long-range business strategies, building consensus across groups with different priorities, and motivating stakeholders to take ownership for company success and achieve common objectives. Expert mentor noted for promoting success and career growth of team members, empowering associates for advancement into roles of increased responsibility and reward. Specialties: A/B and Multivariate Testing, Advertising, B2B, B2C, Branding, Budget Management, Business Analytics, Business Development, Creative Development, Customer Acquisition Programs, Customer Retention, Digital Campaigns, Digital Marketing, E-commerce, eCRM, Executive Management, Internet, Key Business Metrics, Leadership, Marketing Management, Membership, Mentoring, Online Marketing Programs, Online Marketing, Online Media Campaigns, Organizational Development, Paid Search, Partner Relationships, Program Management, Project Management, Revenue Growth, SEM, SEO, Senior Director, Social Media, Software, Strategic Direction, Strategic Planning, Subscription-based Services, Team Building, Team Leadership, Technology, Telecom, Training, Web Analytics, Web Marketing