Director, ECommerce: Graphics, Productivity, and Digital Media Software Divisions
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A customer-oriented growth leader with 7 years Director level experience driving revenue for global technology brands. Accountable for acquisition channels, conversion, monetization, and retention across a wide portfolio of software and SaaS products. Built repeatable customer acquisition playbooks and led the shift to SaaS for CorelDraw which doubled LTV. Disciplined, data-driven decision-making & use of process to create repeatable and scalable growth programs. Core Competencies •Global Digital Marketing Strategy •Demand Generation, Pipeline Growth •Full-Funnel Digital Marketing •B2C & B2B Demand Generation •Brand, Content Strategies •Data Analytics •Reporting, Dashboarding, Transparency •Revenue Forecasting, Budget Management •Building & Leading High-Performance Teams •Automation, Sales Enablement •Large Scale Project Management •Refining & Implementing Growth Playbooks
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