Paul Braxton Email Address
@complex.com
Vice President, Head of Business Intelligence and SEO // General Manager, Complex Collective
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Strong team leader with deep experience providing business intelligence, data analytics, operational and strategic advisement capabilities. I'm passionate about utilizing data to unearth connection and actionable insights in the development of innovative enterprise and customer experiences.Experienced in: Integrated Strategy & Data Analytics: Business Intelligence (ROI, Predictive Analytics, Dashboards & Visualizations, Key Performance Indicators, Risk Assessment) | Content & Campaign Analytics | Operational Effectiveness | Strategy & Planning | Data Infrastructure | Customer Insights (Qualitative and Quantitative Research )Business Management: Digital Innovation | Corporate Initiatives | Customer Segmentation & Targeting | Internal Group Strategy | Forecasting | Project Strategy & Optimization | Business Case Development | Operational Improvement | Financial ReportingPlatform Development:Business Requirements | Development, Testing & Implementation Management | StabilizationFully versed in several operational and analytical platforms including Adobe Analytics, Google Analytics, Sky Road Calypso and data visualization platforms including Nimbus and Tableau.
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