Vice President and Marketing Senior Manager Home Lending Servicing Transformation
Chase Bank provides credit cards, mortgages, commercial banking, auto loans, investing & retirement planning, checking and business banking.
Retail and B2B Marketing Manager with 15+ years of business success in market identification, strategy development and execution experience, US and international. Particular expertise in developing Latino/Hispanic marketing programs and Millennials (18-35 years old) discovery. Currently leveraging marketing skill set in support of a digital product development team, leveraging Agile framework. Managed consumer packaged goods brands and multi-million dollar budgets in international markets. Grew international B2B sales throughout the Caribbean for a startup industrial materials company. Competencies: - Strategy development - Brand management - Program management - Project management - Product innovation - Agile techniques - Budget management - Matrixed team leadership - Cross line of business / functional effectiveness - Bilingual English / Spanish - Diversity - Media trained and experienced - International business
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