Michael Clarkson Email Address

Brand Manager

Catapult Sports is a sports company which specializes in wearable technology, sports analytics, and tactical analysis.

My career began as a Sport Scientist after studying at Leeds Beckett University and since then I have helped elite sports teams in over 20 countries, from the Premier League to La Liga, make sense of wearable technology and data. During this, I developed a proven ability to create authentic value exchange and lead high-profile strategic projects, which was best evidenced in the award-winning performance partnership developed with English Cricket Board. Transitioning into marketing and brand management, I have utilised my experience in the commercial side of the business and expert knowledge of the sports technology market to lead a group-wide global rebrand of Catapult. Most recently, I am a founding member of Catapult’s consumer division to leverage our expertise and IP to create a wearable & digital coach platform for every soccer athlete. My current role means I oversee brand and marketing globally. I have been identified as a future leader by Barclay's Sport Industry NextGen Leadership programme, and since continued involvement as a coach for future cohorts.