Gary Robinson Email Address

Carwow is an information technology services company that provides new cars, car reviews, car chooser, and car buying.

A passionate, performance-driven senior-level marketing management professional, with extensive expertise and a track record of success across all digital marketing channels, and in the online advertising and ecommerce sectors. Over 16 years’ experience in start-up and corporate environments, with a customer-centric focus and the ability to use data-driven insights to define strategies to drive business growth. A strong and versatile leader, with the ability to manage at all levels. Demonstrable success in improving key areas of business performance and revenue. Proven, hands-on experience of planning and executing multi-channel marketing campaigns to both B2C and B2B audiences, plus across two-sided marketplaces - covering media such as television, mobile, social, email, search marketing, video, content marketing, display behavioural retargeting, print, sponsorship, PR, and events.Extensive web and product development experience, including website rebuild and redesign, ecommerce product rebuild, promotion and optimisation, interactive consumer tools, new advertising formats and third party product integration. Established an optimisation focused culture within two organisations, including installing conversion testing programmes, delivering significant performance uplifts.Advocate for delivering a superior customer experience as a business USP.Extensive people and budget management experience (£0.5m - £8.0m pa) across a diverse brand portfolio.Specialties: strategy, planning, marketing management, conversion optimisation, ecommerce, search engine marketing, email marketing, digital marketing, content marketing, brand development, social media, customer experience, web product development, mobile, behavioural retargeting, customer service.