Partner
Cartessa Aesthetics is a progressive company focused on sourcing, distributing, and supporting class-leading technology to plastic surgeons, dermatologists, physicians and medical spas.
I am a disciplined, team-oriented and consumer focused marketing professional with 16+ years driving brand communications and financial results, most notably in the health and personal care space. From managing market leading brands to more niche businesses, I have proven to be a highly analytical yet creative thinker who thrives on new ideas and challenges. Experienced in: - Implementing fully integrated marketing mixes - Media channel strategies - TV, print, digital/mobile marketing and social platforms - Leading large agency teams to execute activation campaigns – including PR, events and digital and social channel amplifications - Building partnerships – with media, retailers, thought-leaders and non-profits - Forecasting and budget and P&L management - Developing influencer programs and medical marketing - Interpreting and employing research/measurement tools - Communication and innovation development - Packaging and product design - Creating and achieving alignment on sales-force tools and strategies - Driving in-store, point-of-sale and e-commerce programs
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