Mirjam Hermann Email Address

Marketing Director EMEA

Carestream Dental is the company dental professionals have turned to for their dental imaging and software needs for over a century.

17+ years experience in International Business Development, Operational and Strategic Marketing (B2B, B2C, B2B2C) roles within the Healthcare Industry, Wholesale, Retail and Manufacturer # Expert in business model transformation, change management and digitalisation of customer journey # Managing virtual teams and projects across EMEA with a digital first mindset enabling double digit revenue growth # Coaching leader with a proven track record of successfully delivered projects, highly agile in communication in both leadership and team roles # Structured and goal-oriented leadership mentality with a strong customer orientation and hands on approach # Sportlover, team player and experienced coach with a good balance of assertiveness and motivational skills General # Set up and leading of international and cross-functional Marketing teams and projects in complex matrix organizations # Built a digital first marketing organization and implemented digital marketing driving lead generation and brand awareness driving double digit revenue and EBITDA growth # Develop marketing and communication strategy and implement marketing plan with all MarCom tools across all channels # Design and roll-out targeted marketing campaigns based on customer insights derived from market research & analytics # Develop solutions for digital marketing and mobile sales tools # Consult, coach and train local Marketing organizations and international sales teams # Build market intelligence framework for pipeline, benchmark and market potential analysis # Develop new Go to Market and business models for Specialty / Biotech drugs, lead pilot projects and support market roll-out of an end-to-end Specialty Platform # Design and roll-out of pharmacy based Patient Support Programs for primary and specialty care to derive patient outcomes # Build Business Development and Innovation Management Process from the greenfield # Develop business cases and implement business plans with reporting and budget responsibility