Global Marketing and Media Communications Professional
Caleres is a global footwear retailer and wholesaler.
Global marketing and media communications professional with 20 years in the business across a range of verticals including CPG, Service, Travel, E-Commerce, Fashion & Luxury and Entertainment. A specialist in managing cross platform marketing and communications for major brands, her expertise, like her travel habits, know no boundaries and extend from account leadership, team development, content marketing and creation, media and communications planning, buying, digital strategy, performance marketing and new business development. Leveraging her journalism background, she is excited about the new world of content and the role of consumers and brands as publishers and story tellers. While she loves to dig into the data and can geek out with the best of them she is passionate about cracking that key insight that leads to a creative and compelling solution. Extensive client-side and agency experience managing strategic domestic and global marketing and communications planning for blue-chip brands including Enterprise Rent-A-Car, Budweiser, Bud Light, Dr. Scholl's Shoes, LifeStride, National Car Rental, Alamo Car Rental, Sony PlayStation. Seasoned manager with strong analytical, organizational, leadership, multi-tasking, and presentation skills who thrives in team-oriented, collaborative environment. Adept at managing senior level relationships as well as directing large, inter-disciplinary teams internally and agency partners. Specialties: global communications planning and strategy, media strategy and execution, sports media and sponsorship evaluation and strategy, creative development, media account management, media buying, negotiation and integrated marketing program development.