Principal Consultant
Century Department 21 Stores
I am a tech-savvy Marketing Director with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, ecommerce, and financial services. I leverage strong analytical skills to develop marketing measurement methods, reporting, and dashboards and guide ecommerce measurement, design, technology, and marketing initiatives, driving productivity enhancements through team leadership. I have expertise in managing in-house teams, agencies, and technology partners to drive millions in incremental revenue and double- digit sales, traffic, and lead growth and approach business challenges with collaborative leadership style, creativity, and tenacity. I pride myself in bringing straightforward communications style, integrity, optimism, and a sense of humor.
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