Candice Aragon Email Address

Strategic Marketing Executive

PSA Security Network (www.buyPSA.com) is the worldu2019s largest electronic security cooperative. Our organization encompasses more than 200 electronic security systems integrators, aligning them with over 150 manufacturing vendor partners. Together, our members are responsible for over $2 billion in annual security systems design, installation, integration and maintenance of access control, video surveillance, intrusion detection, fire, and life safety systems. PSA's members combine the purchasing power and resources of the largest vendors with the strengths and personal attention to detail of locally-owned companies. These leading security systems integrators have access to the latest security products, best practices and other resources necessary to develop cost-effective security solutions.

Senior marketing and communications professional with over fourteen years' experience in strategic planning, marketing strategy, crisis communications, digital marketing, social media, public relations, acting as a key spokesperson, internal communications, marketing automation, journey mapping, personalization, customer satisfaction, NPS and consumer campaigns. Has worked with both B2C and B2B organizations managing multi-million dollar budgets, small and large teams as well as agency partners and has a strong passion for developing and mentoring teams. Holds a Master's in Strategic Public Relations from the University of Southern California. A 2023 recipient of Security Systems News 40 under 40 and 2023 winner of the Security Industry Association Women in Security Forum Power 100.