Wade Allen Email Address

Senior Vice President CDO and Chief Information Officer

Brinker International is a restaurant which located in Dallas, Texas.

Wade Allen is the Vice President of Customer Engagement & Digital Innovation for Chili's restaurants and is a seasoned loyalty and marketing executive with more than 12+ years of experience driving breakthrough strategy and solutions. Wade is recognized for building strong marketing programs using integrated marketing methodologies, data and emerging digital solutions. Prior to Brinker, Wade worked for CouponFactory a wholly-owned subsidiary of Rockfish Interactive, as the President and General Manager. Prior to that, Wade spend six years with RAPP a leading multichannel marketing agency and 2 years with Dunnhumby, a leader in quantitative marketing and loyalty strategy. Wade's Specializes in Loyalty, CRM, Digital & Mobile Innovation, Promotions and Digital Couponing, Digital Strategy, and Consumer Analytics.