Roselle Cronan Email Address

Content Marketing Manager

Bisk Education, Inc., formerly Bisk-Totaltape Publishing, was founded in 1971 by Nathan M. Bisk, JD, CPA. Today, Bisk Education is a world leader in providing online continuing professional education ? including continuing education for accountants, CPA Exam preparation materials, the delivery of web-based master?s and bachelor?s degree programs from nationally known and regionally accredited universities, continuing medical education and continuing legal education.

Marketing communication is about identifying and maximizing opportunities to demonstrate the value of a product or service to a customer, donor, or any other stakeholder. While some people may wait for opportunity to knock, I seek opportunities the way a journalist looks for a great story. What do folks want to know? What interests them? What's the ideal way to share information? You can't just go in and expect the same result from different people. I keep my mind open, studying, researching and observing to develop that crucial insight into how to best connect with my target audience or customers. I've been able to put my 15-plus years of news experience (writing and editing) to good use as a marketer in the nonprofit space, seeking out opportunities to engage current and potential donors and volunteers to support a great cause. Between journalist and marketer, I also worked in the adult learning (aka corporate training) field as an editor, customizing online e-learning and classroom training materials, and managed my own marketing communications firm, developing newsletters, brochures and other marketing collateral. I've learned about the value of collaborative and cross-functional partnerships and project management, two valuable skills that served me well during grad school and in the workplace. Specialties: Academic and business writing and editing (Associated Press, Chicago, APA styles), journalism, marketing collateral (product sheets, white papers, newsletters), media relations/press releases, "ghost" blogging, strategic marketing plans, innovation/knowledge management assessments