Director • Creative • Marketing • Sales
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).
A diligent and steadfast executive that secures strategic success in the areas of marketing, branding, and creative. Advances business objectives and steers a clear, cohesive vision across all collaborative efforts while achieving project deliverables. Oversees and provides executive direction behind Marketing, Insights, and Creative Departments, leveraging a progressive 22-years of experience in the media industry including 11 years at the Creative Director level for global brands. Recognized as a charismatic and admired decision maker with a wealth of production experience including on-air promotions, integrated marketing, and multi-channel content creation. Elevates and raises the bar on branded content to achieve defined business goals such as brand awareness, market competitiveness, and sales growth. Operates in and adapts to an ever-changing media landscape while leading cross-functional teams of internal and external contributors. Leads creative strategies from ideation through to deployment, overcoming obstacles and barriers along the way.
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