Director of Channel Marketing, North America
Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME, VAPOR and NEXUS lines of products. Performance Sports Group Ltd., the parent company of BAUER, is a publicly-traded company on the New York Stock Exchange and the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes.
Dynamic global sports industry leader and strategist with experience in brand, sports marketing, channel and sales. Experienced business leader responsible for developing brand goals, objectives, team structure, multi-year plans and budget. Exceptional communicator and mentor empowering and energizing the team to industry leading results. Extensive experience in developing custom strategic programs that drive profitability, brand experience and consumer engagement. Entrepreneurial spirit and action. "Out of the box" thinker, Player coach leader. Specialties: Project/Team Management, Channel Marketing, Brand Development, Consumer and Event Marketing, Commercialization of product, Innovative Promotional Marketing Development, Key Relationship Building, Internal/External Communications, Budget Management, Strong Negotiation Skills, Grassroots Marketing, Media Relations, Media Planning, Design Direction, Customer Service, Public Relations.
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