Marketing and Branding Leader
Balchem provides state-of-the-art solutions and the finest quality products for a range of industries worldwide. Our Company consists of three business segments: ARC Specialty Products; Food, Pharma and Nutrition; and Animal Nutrition and Health. Balchem employs over 300 people worldwide who are engaged in many diverse activities, developing our company into chosen market leadership positions.
I am a seasoned marketing professional with 15+ years of experience in consumer marketing, B2B market development and market research consulting. My passion is strategic thinking - analyzing market insights and data and recommending a sound course of action. Here are just a few of the projects I've successfully led in the past: o Global rebranding initiatives in CPG o Major PR initiatives in the nutrition and specialty ingredient sector o Package and graphics redesign projects on leading consumer brands o Qualitative and quantitative market research studies leading to insights and strategic direction o Creative development and highly targeted advertising and promotional programs
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