Director, Digital Transformation North America
Read all about the Bacardi family, its heritage, rum cocktails and drinks. Discover why True Passion Can't Be Tamed. Bacardi - Untameable Since 1862.
Experienced Transformation Director with a demonstrated track record. 15+ years in the spirits industry. Focus areas: Digital Strategy, E-Commerce / D2C, CRM, Search Engine Optimization (SEO), Project Portfolio Management, Digital Marketing, Web Design, User Experience (UX) and MarTech. Strong program and -agency management professional with a Master's degree in Business Administration and Management from The Goethe University Frankfurt. Global citizen with work experience in Germany, Switzerland, Spain, UK and US.
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