Roger Heins Email Address

Marketing Coordinator

ATI is a specialty metals and components supplier for the aerospace & defense, medical, and industrial industries. Products include titanium & titanium alloys, nickel-based alloys & superalloys, stainless and specialty steels, forgings, castings, and machining and fabrication capabilities. Learn more about our metals, parts, and services.

With an MBA in Marketing and experience as an Associate Brand Manager and Research/Analytics Consultant to Fortune-listed clients of leading market research firms, I have the analytical and creative skills to drive brand growth and equity strength. After completing my MBA studies in 2006, I was hired by General Nutrition, Inc. as an Associate Brand Manager where I was instrumental in helping GNC to remain a top destination retailer for Diet & Energy products. I then went on to sharpen my market research and analytical skills with The Nielsen Company and SymphonyIRI Group, Inc. consulting with their top CPG clients – Johnson & Johnson and Church & Dwight. My Consumer Packaged Goods (CPG) experience encompasses many categories, including oral care, household cleaning, fabric care, pet care, feminine products, and diet & energy products. This experience extends to strengthening existing brands, launching new brands, and introducing line extensions and reformulations. Working in both team and individual contributor settings in the above roles has provided me with a strong foundation for adapting to different company cultures. My peers know that I carry my weight and will readily volunteer to do more. I earned a B.A in Communication from Duquesne University in Pittsburgh and graduated with an MBA from the Katz Graduate School of Business where I held numerous leadership roles. Having worked in-depth with syndicated data for 3 years, I bring exceptional analytical skills and familiarity with the vocabulary and measurement tools used by Nielsen and SymphonyIRI. I enjoy putting my talents and passion for marketing to work, contributing to the achievement of company goals.