Karen Brunot Email Address

Marketing Director CMO

Arval, a company in the BNP Paribas Group, is a European leader in long-term multi-brand company vehicle leasing and management. Its mission is to design and implement long-term leasing solutions for small and medium-sized companies as well as major groups and, with over 3,600 employees in 19 countries and a presence on five continents via its subsidiaries and partners, it manages a total of over 600,000 vehicles.

Comfortable in international environment, matrix organizations and fast moving markets, I am a strong player to drive change within companies, providing energy and vision. With a strong knowledge of premium segments, BtoC, BtoB or BtoBtoC, I am results driven, offer robust analytic skills and focus on excellence in customer experience. All along my professional experience in marketing, digital and in multiple industries (retail, financial services, mobility), I have been given the chance to manage successfully major projects around innovation and business development across business units, engaging various internal and external partners. I also enjoy accompanying my teams in their personal development. Key areas of expertise : ✔️ Team & business unit management up to 90 people ✔️ Marketing strategy : partnership (Air France, Hertz, mobility players...), loyalty program (Amex, Fnac), product development, innovation (autonomous vehicle, mobility as a service - MaaS, payment cards,…) ✔️ Data strategy & Customer knowledge ✔️ Digital Marketing (self care, websites, inbound marketing…) ✔️ Customer value (engagement, cross/up selling, retention) & Customer experience, Journey mapping