Alex Ho Email Address

Executive Director, Marketing

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Senior marketing leader known for successfully starting and establishing high-performing consumer marketing organizations as a core business function. Currently building the marketing team and brand at American Greetings to support the company's category leadership. Led the team to create "The World's Toughest Job" campaign, that won the 2015 Grand Effie Award for marketing effectiveness and 60 other industry awards and recognition. (see video) At Progressive Insurance, was on the leadership team that established the online direct auto insurance category in the U.S. in the early 2000s and helped build the Progressive brand to become one of the leading consumer insurance brands. Established digital media as a main driver for consumer acquisition, scaling to become a top 10 advertiser in both paid search and display media.