Erin Cavanaugh Email Address

Marketing Director

Altova(r) is a software company specializing in tools that assist developers with data management, software and application development, mobile development, and data integration. \r\n\r\nAltova offers a complete line of desktop developer software for XML, SQL, and UML| high-performance workflow automation server products| and a cross-platform mobile development framework. \r\n\r\nThe creator of XMLSpy(r) and other award-winning products, Altova is a key player in the software tools industry and the leader in XML solution development tools. With over 5 million users worldwide, including 91% of Fortune 500 organizations, Altova is honored to serve clients from small and medium-sized businesses to the world's largest organizations.

Strategic marketing professional with over 15 years of experience creating, managing, and analyzing traditional and cutting-edge campaigns including direct, digital, social, and content marketing for market-leading technology firms. As Marketing Director I have been privileged to manage a team of talented marcom, PR, and product management professionals as both team lead and content contributor to deliver innovative marketing campaigns for increasing market penetration and nurturing customer relationships. I'm an expert in technical and marketing copy writing, content marketing, online advertising, print advertising, SEO, SEM, and PPC advertising.