Eric Buchegger Email Address

Product Manager and Marketing Lead

Allstate Insurance Company of Canada offers fire, marine, property, and casualty insurance products.

I am a digital marketing strategist with over fourteen years of experience in digital, social, integrated marketing and communications. My focus is on helping brands build advocacy, community and a strong brand narrative through creative, insights-based strategies - using sound metrics to evaluate impact. Propelled by curiousity and a strong sense of determination, I have led the development of strategies for a range of industries and companies, including Intuit, Home Hardware, Monster, Tim Hortons and Kraft, leading cross-functional teams and collaborating with agencies such as Publicis, Proximity and Edelman. My depth of immersion in digital and social media, combined with an understanding of culture, trends and technology, contribute to innovative initiatives rooted in utility and customer centricity. Having started my career in Computing Science, I gained strong grounding in programming and user interface design prior to switching my focus to marketing. My experience encompasses B2C and B2B, as well as client services roles with an agency and a startup. I love what I do. Blog - ericbuchegger.com Twitter - @ericbuchegger Email - eric.buchegger@gmail.com MARKETING AND TECHNICAL SKILLS: - Digital, social media and content strategy - Integrated marketing strategy - Social media monitoring and engagement - Crowdsourcing strategy - Research, data analysis and insights - Social media advertising - CRM, email marketing, lead generation, nurturing - SEO and SEM (Google AdWords) - Cross-functional team leadership - Client-agency relations - Writing - content, presentations, briefs - Radian6, HootSuite, Google Analytics, SiteCatalyst - SAAS, cloud computing - Web development - HTML, CSS, JavaScript, programming