Director Digital Marketing
Anyway you slice it, the decision to go to architecture school is a big one--one of the biggest you may make. Architecture school is notorious for its grueling academic culture, so get used to sleeping under a desk. It's also long (up to five...
Passionate marketing and brand strategist recognized for building rich and engaging customer experiences that drive revenue through creative, analytical, and technical approaches. Hands-on leader with well-developed communication and problem solving skills; key contributor who produces winning strategies, develops top talent, and makes highly effective business decisions. ►INTEGRATED MARKETING CAMPAIGNS: Developed strategies and defined the customer journey for product lines and new product introductions. Defined go-to-market strategies that include: media planing, communications planing, pricing, positioning, messaging, creative, and budgeting. ►BRAND DEVELOPMENT: Developed and executed rebranding campaigns that defined brand architecture, value proposition, and style guidelines. Repositioned membership product line and improved campaign awareness, rated by independent survey, from 72 to 126 (100 is average). Managed transfer of brand equity from a 105-year-old publisher into the parent company.►TEAM LEADERSHIP: Promoted forward thinking, growth mindset, and collaborative approaches with staffs as large as 11 people including: marketing, communications, websites, production, distribution, and design. Managed budgets ranging from $500K-$3M. Key Competencies:Product Marketing • Brand Development • Pricing Strategy • Messaging • Strategic Planning and Execution • Team Leadership • Budgeting • Trade Show Management • Market Research / Competitive Intelligence • Content Marketing • New Product Development • Social Media & Influence • SMO and SEO • Mobile • Segmentation • Communications • Integrated Campaign Development & Execution • CRM • Business Development • Analytics • Lead GenerationContact me directly at rpquinn@gmail.com.
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