Ulli Lindauer Email Address

Chief Marketing Officer and Senior Vice President

The AdvoCare track record is one of success because we remain focused on what we do best: offering safe

C-Suite Global Leader and CMO with focus on strategic and operational integration for optimizing brand equity, increasing digital engagement, and managing P&L in organizations in the consumer goods and luxury categories. Adept at building trusting business relationships, increasing consumers' emotional engagement with brands, and scaling business models. Expertise in collaborating and facilitating the brand development process from concept to market introduction to sustained market success. An entrepreneurial, agile, out-of-the-box leader, strategic thinker, people developer, and team builder with an international mindset and passion for transforming brands to achieve exponential growth. AREAS OF EXPERTISE • Cross-Functional Collaboration • Digital Marketing • Operations & Execution • Business Strategy & Alignment • Marketing Org. Development • Customer Experience Optimization • Leading & Managing Change • Leading & Building Teams • Financial Leadership & ROI • Innovation & Design • Brand Strategy & Ideation • Global Economies of Scale ACCOMPLISHMENTS •Spearheaded and led brand transformation at Plexus across all departments and platforms in alignment with the business strategic path which increased field-driven social media engagement, focused customer acquisition, boosted social media following by 30%, and produced incremental top line revenue by 10%. •Led the transformation of the marketing organization at Plexus into high performing units and doubling the number of launches including twice the volume in each launch. •Created a synergistic product launch prioritization matrix and conceptualized and drove a digital 360-degree launch marketing plan that sequenced the first 3 years of product introductions for the expansion into the Canadian market which capitalized on the local preferences, and overachieved plan by 50%. •Led the creation of new e-commerce-driven digital marketing at AdvoCare to move from transactions to product-focused storytelling increasing web traffic by 40% and boosting conversion by 5%. •Partnered with Armani senior leadership and creative teams at Fossil to negotiate and implement the strategic and business-critical 10-year licensing contract with Armani S.A. in under three months and increased the Armani watch and jewelry business by 45%. VALUE PROPOSITION I drive across all business functions to build, transform, and improve companies with a strategic mindset, passion, curiosity, and courage and execute to achieve exponential growth and sustained business success.