Director of Online Marketing
At Adlucent, we're passionate about streamlining online conversions by providing a cohesive marketing and shopping experience.
12 years experience in online marketing with focus on pay per click (ppc), search engine optimization (seo), social media and email. 4 years experience leading and building an e-commerce online marketing team. Experience in several verticals including e-commerce, b2b, lead generation, affiliate marketing, travel, software, education and real estate. Search Engine Optimization (SEO): 12 years Pay Per Click (PPC): 12 years Search Engine Marketing (SEM): 12 years Social Media Optimization (SMO): 12 years Email me at cara.ferguson06 [at] gmail.com for further information Specialties: Skills & Knowledge Google Adwords, MSN adCenter, Kenshoo Enterprise, Excel, SQL, Forecasting, Omniture, Google Analytics, PowerPoint, Intermediate HTML, Microsoft Office, Social Media Marketing (blog, twitter, facebook, sweepstakes) and Lead Generation Speaking Engagements: eTail 2016 Panelist "Making More Money From Mobile Search"
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