Mike Amburgey Email Address

Adaptive Health is to provide a quality life for all our staff and customers.

Executive marketing leader passionate about delivering immediate results while building brands for the future through inspired teams. Over 28 years of experience leading and growing a broad array of branded businesses - small to large, domestic to international, packaged goods to durable goods and in companies driven by both direct response and general communication. Classically trained working for some of the most powerful marketing companies in the world, such as P&G and GlaxoSmithKline - has diverse industry experience, including packaged goods (personal care, OTC’s, supplements and weight loss) and durable goods (fitness products; home and floor care). Led and built some of America's great brands, including Sure Anti-Perspirant, Tums Antacid/Calcium Supplement, Bowflex Fitness, Oreck Vacuums/Air Purifiers and Nutrisystem Weight Loss. Also, developed and launched successful new international smoking cessation brand while posted in London, UK. Management strength at driving short term results, while intentionally developing brands for the future. Specialties: Demonstrated capabilities in US and international strategy and plan development (including turnaround/competitive); P&L management; brand positioning; advertising creation; media; PR; e-commerce; new product development & launch; consumer understanding through market research; and building motivated effective teams. Adept at managing concurrent multi-sales channel complexity, including national retailers, direct response, e-commerce and specialty retail (including franchise and corporately owned).