Vice President, Marketing Operations and Reporting
ACTIVE Network is the technology leader in activity & participant management software with online registration and event management solutions for races, sport leagues, resorts, government, churches and more.
With ten years in online marketing, I have learned the importance of working closely with the sales team and constantly researching industry trends and best practices. My approach to marketing is results oriented, which requires a strong foundation in marketing analytics and the confidence to present the facts to senior management. I take great pride in my ability to optimize marketing ROI by eliminating unproductive projects and focusing the budget where it makes the most impact. Specialties: online marketing, marketing research & analysis, email marketing, website management, search engine optimization, design, advertising, social media management, campaign management, trade show/conference management
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