Senior Vice President of Product Strategy
ActiveCampaign is an integrated marketing automation, email marketing, and automated sales CRM platform.
I love the challenge of contextualizing a platform to a business' needs, driving innovation in a saturated market, and keeping users engaged long-term as they grow with a platform. Throughout my career I've focused on delivering value - whether that's through product, sales or customer success. What motivates me: -Reducing customer churn through product/market fit, solution based selling, quick product adoption and education, and customer success programs -Building repeatable processes that drive operational efficiency -Working broadly across an organization to effect change
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