Tracy Schriver Email Address

Director, Global Field Marketing and Operations

Discover A10's application delivery controllers, DDoS protection, DDoS attack mitigation, load balancer and next generation firewall solutions.

Results-focused marketing communications professional with extensive experience in planning and executing successful B2B & B2C marketing programs. Skilled manager of integrated marketing and demand generation programs across all channels including web, events, public relations, digital advertising, and social media. Articulate communicator, with proven success influencing and establishing credibility within the organization, as well as with outside vendors including advertising, web and PR agencies, media publishers, service bureaus, and printers. Built and implemented sound marketing strategies through strong analytical approach, producing increases in sales and profitability.Specialties:- Global Event Management- Demand Generation Programs- Positioning, Messaging, and Content Development - Marketing Campaign Development- Digital Marketing, Public Relations, Social Media - Website Development (CMS / Drupal / Mura)- Marketing Automation (Parot & Marketo)- Search Marketing (SEM / SEO / PPC)- Budget and Resource Management- Start-up and Fortune 500 Experience- Vendor Negotiation and Management- Collateral and Sales Tool Development- Webinar and Video Production- Metrics and Dashboards