Zoe Soon Email Address
@iab.com
General Manager, Apps and Email
IAB announces a thirty-day call for public comment where members of the industry (advertising agencies, advertisers, online publishers, and technology vendors) are encouraged to read the proposed guidelines and submit comments. After the 30-day...
Product management and User experience Design and brainstorming workshops for product concept development Roadmap definition, prioritization and execution Documentation of business requirements, functional requirements and user stories Coordination of projects across multi-disciplinary teams Agile product development: sprint planning and backlog grooming User research and profiling User experience design and user testing E-commerce Implementation of digital subscriptions and payment gateway Conversion optimization through design and multivariate testing Conversion optimization on mobile platforms Strategy and Analysis Price modelling Market/competitive analysis
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