Susan Borst Email Address

Deputy Director, Mobile

IAB announces a thirty-day call for public comment where members of the industry (advertising agencies, advertisers, online publishers, and technology vendors) are encouraged to read the proposed guidelines and submit comments. After the 30-day...

Susan is the VP of Mobile at IAB, leading the Mobile Marketing Center of Excellence with focus on mobile marketing, social media, native advertising, content marketing, B2B and game advertising. She is in a unique position with her association and sr. level creative agency account management background to know how to navigate the complexities of today's marketing mix to see the big picture from creative development, to data and analytics, ROI, best practices, consumer research and legal considerations across platforms. - Named "Top 100 Significant Women in Native Advertising" by Native Advertising Institute (2018 and 2019), "8 Top Influencers to follow in Online Marketing & Native Advertising" by Taboola (12/17), "Top 15 People in NYC that are changing advertising that you need to know" by Alley Watch (2014) , a Top 50 Content Marketing Influencer at #CMWorld 2016 and 2017 by TopRank and a "Top 50 Marketing Leader over 50" by Brand Quarterly for two years running. - She is on the judging jury for The Shorty Awards, the Content Marketing Institute Awards and the Native Advertising Institute Awards and the Rakuten Golden Link Awards. (And also for the Connecticut Odyssey of the Mind State Competition for the past five years!) - Recent speaking engagements include Mobile Growth Summit, SXSW (4x), OMMA Native, Business Insider Ignition, iMedia Summit, Digiday WTF Native, Social Media Week in NYC and Chicago and more.