Kristina Sruoginis Email Address

Swift County 4-H Program Coordinator, Interim

IAB announces a thirty-day call for public comment where members of the industry (advertising agencies, advertisers, online publishers, and technology vendors) are encouraged to read the proposed guidelines and submit comments. After the 30-day...

Research Director with expertise in Strategic Consumer Insights, UX, Measurement and connecting the dots to tell compelling stories that drive revenue and improve the digital media user experience. Equal parts creative and analytical. My background includes a range of skillsets and experience from directing press-covered research and thought leadership to improving the UX of the new IAB Ad Portfolio and MTV’s video player/properties. Deep understanding of digital and traditional media & measurement and how to bridge the gaps and navigate the currently unfolding industry changes. "As Research Director at the IAB, she has run the IAB Research Council and produced IAB’s research studies from 2011 until recently. She has developed market-making research and her work has been featured in Ad Age, Adweek, NY Times, MediaPost, Business Insider, USA Today and more. She has presented at the ARF Re:Think and Audience Measurement conferences, Market Research Council Luncheon and her work has been nominated for an ICOM Data Creativity Award. Member of the Board of the ARF. Prior to IAB, she was Director Research & User Experience at Viacom working closely with the Product teams."