Michael Gorski Email Address

Assistant Vice President, Director of Marketing

Risk management and commercial insurance from Zurich. Enterprise risk management and insurance solutions to help protect your business.

Marketing Executive with progressive experience in driving strategy and execution. Extensive knowledge in marketing operations, noted for delivering ROI through cutting edge campaigns and targeted global communications. Innovative leader committed to best practices and creative solutions that align with corporate mission and contribute to lead nurturing and revenue growth goals. Experience increasing brand equity and ROI in both Fortune 500 and start-up environments. Proven consultative ability to provide organizations with the tools to implement improvements, increase market share and generate revenue. More than 25 years extensive experience in: » Marketing Strategy & Implementation » Marketing Operations » Global Brand Development & Positioning » Product Development & Lifecycle Management » Go-to-market Strategy & New Market Development » Integrated Marketing Planning & Partnerships » Communications (Internal & External) » Social Media & Content Management » Marketplace Insights & Analytics » Change Management » Marketing ROI » Project Management & Process Improvement » Customer Relationship Management (CRM) » Market & Competitor Analysis » Lead generation » Operations Management » Conflict management » Media Relations » Team Building & Leadership Development I turn challenging business objectives into concrete tactics, with flawless execution, resulting in improved financial performance.