Amy Peterson Email Address

Freelance Marketing Consultant

Internationally renowned dermatologist, educator, and innovator, Zein E. Obagi, M.D., is a leading expert in cosmetic dermatology. As one of the most well-known skin-health experts in the world, Dr. Obagi is esteemed for his work in successfully correcting a wide range of skin conditions--including facial melasma, deep wrinkles, age spots, and acne scars--especially after conventional treatment programs have failed. He also proved that all skin, regardless of ethnicity, is suitable for skin-health restoration. Find out how his "Circle of Skin Health" program can provide you with a lifetime of healthy skin.\r\n\r\nDr. Obagi's new line of skincare products, ZO(r) Skin Health, bridges the gap between therapeutic medical products and daily skincare. ZO(r) Skin Health represents Dr. Obagi's new thinking, his "new frontier," that fights the signs of aging with powerful ingredients and an enhanced delivery system. This marks a new direction in skincare technology, furthering Dr. Obagi's reputation as the pioneer in skin health. ZO(r) Skin Health is produced and marketed by ZO Skin Health, Inc.\r\n\r\nZO Skin Health and Dr. Obagi have no business relationship with Obagi Medical Products, and Obagi Medical Products does not sell or endorse using any ZO product. \"ZO\" is a registered trademark of ZO Skin Health, Inc. \"Obagi\" is a registered trademark of Obagi Medical Products, Inc.

RESULTS-ORIENTED MARKETING DIRECTOR Driving significant revenue growth through the leadership of branding, digital strategy and delivering high-impact campaigns Spearheaded exponential revenue growth: Played a pivotal role in catapulting annual revenue from $7MM to over $75MM within 4 years as a Director at ZO Skin Health. Achieved this remarkable milestone by conceptualizing and implementing highly effective marketing strategies, promotional programs, and cutting-edge digital campaigns. Generated & delivered strategic content: Delivered engaging and revenue-generating digital content across multiple platforms including social media, videos, website content, blogs, and images, resulting in increased user engagement and brand loyalty. Developed and enhanced marketing programs: Created successful marketing and communication initiatives for various companies. Implemented strategic plans, acquired customers through innovative campaigns, managed budgets, and revolutionized social media strategies, driving the organizations' overall success and expansion. Successfully repositioned brands: Redesigned branding, packaging, and messaging for Higher Education Skincare, resulting in a 92% increase in website traffic and a significant expansion into leading retailers. AREAS OF EXPERTISE Digital Marketing Strategy Social Media Management Search Engine Optimization (SEO) Content Marketing Brand Development Online Advertising Email Marketing Analytics & Reporting Conversion Rate Optimization (CRO) Team Leadership & Collaboration