Fran Ducharme Email Address

Assistant Vice President Marketing

XIFIN delivers a highly automated application with integrated infrastructure services to support laboratory Accounts Receivable and financial management operations. XIFIN improves financial management, while targeting process errors that lead to bad debt, rework, and compliance liabilities. Closed-loop, rules-driven workflow automation addresses billing complexity. XIFIN Services manage, deliver, and maintain the entire infrastructure supporting AR including: connectivity, reference databases, payer requirements, transaction services vendors, hardware & software, as well as compliance/regulatory workflow logic.

SENIOR MARKETING PROFESSIONAL Results-oriented marketing leader with 20+ years experience setting market strategies and developing and executing tactical marketing programs that drive bottom line revenue. Savvy marketer skilled at supporting sales in revenue generation, developing go-to-market strategies, building brand equity, and securing media coverage. Specialties: Creative Program Development ● Integrated Marketing Strategy ● Market Research ● Product Launch ● Brand Management ● Pricing Strategies ● PR and Analyst Relations ● Business Plans ● Due Diligence ● Strategic Partnerships ● Superior Communication ● Team Building and Leadership