Andrew Heltzel Email Address

Corporate Director of Marketing and CRM

Xanterra Parks & Resorts is a global diversified travel & hospitality company. Our operations span the country - from the lush wilderness of Ohio's state parks to the magical desert of Death Valley.Whether you are looking for a once-in-a-lifetime adventure, a vacation steeped in historic character, or a luxurious spa getaway, you can find it all at Xanterra Parks & Resorts. Our properties combine dramatic settings and landmark buildings with exceptional service to deliver extraordinary experiences.

Accomplished marketing professional with 12+ years of domestic and international experience delivering revenue through strategic planning and execution. Proven track record driving results through boom and bust cycles across several industries including: Travel and Leisure, Hospitality, Luxury Real Estate and Healthcare. Specialties: marketing strategy and execution, CRM, marketing automation, email trigger campaigns, data analysis, segmentation, persona development, lead generation and lead nurturing, product positioning, campaign planning and measurement, direct mail, media buying, brand standards, project and agency management across all marketing disciplines including digital / interactive media, creative and PR.