Market Research and Competitive Intelligence and Strategy and Consulting for Healthcare Innovators
Sullivan Research Institute is a Research company located in P.O. BOX 6283, San Antonio, Texas, United States.
Senior business manager who leverages expertise in content marketing, sales management and new product development to drive profitable growth. I lead, develop and train sales and marketing staff, collaborate with executives, negotiate partnership alliances, monetize content / IP assets and close business deals. Employers and clients include: Media / Entertainment companies: 5net4 Productions (Abilities Expo),1105 Media, Bobit Media, Creative Talent Network Animation Expo, Entertainment Engineering Magazine, Fortune Magazine, Homeland Defense Journal, MediaLive / COMDEX, Nielsen, Penton, Quirks, Reed Exhibitions, Shomex Productions, ThinkPets, TransWorld Exhibits, UBM Canon. Marketing Organizations/Market Research/Marketing Agencies: GreatVets.com,1-800-DENTIST, Momentum Worldwide, Pacific Consulting Group, Slack & Company, Rising Tide Consulting, Ryan Partnership. Nonprofits/Trade associations/groups: Association of Hole in the Wall Camps, BPA, Creative Talent Network, Found Animals Foundation, International Housewares Association, Packaging Machinery Manufacturers Institute, Science@OC (STEM education), Taproot Foundation, World Shoe Association. Manufacturers: Implant Direct (medical devices), Light Concept Nails USA (beauty care), Nobel Biocare (medical devices), PepsiCo (Quaker Oats), Procter & Gamble. Financial Services: Citibank, JP Morgan Chase. I have experience in lead generation, veterinary medicine, dentistry, medical devices, packaging, tourism, manufacturing, media, publishing, information technology (IT), banking, financial services, food, beverage, fundraising, and retail. Published articles on tradeshow marketing, sales, marketing strategy and tactical implementation articles in professional journals, online and print business magazines. Public speaker--marketing and sales strategy. Email: hffriedman@gmail.com Specialties: Marketing strategy, competitive intelligence, market research and insights, sales strategy, sales management, sales, pricing strategy, new product development and launches, monetizing IP assets, media, account management, turn-arounds, alliance creation, profit and loss management, customer service, lead generation, customer retention and B2B tradeshows, events and conferences.
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